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In ordinary words.
A person can pay far more for a household appliance over weekly rental payments than by buying it outright.
In legal terms.
Rent-to-own transactions are regulated through state rental-purchase laws and federal consumer rules, with treatment distinct from some traditional credit arrangements.
Where it stops being legal.
Required disclosures, unconscionability rules and state limits can make abusive terms unlawful.
Legal authority / Start reading
State rental-purchase laws; FTC consumer protection
Open cited reference ↗General U.S.-focused information. Cases and statutes may have jurisdiction-specific exceptions. This citation may be a general primer; verify the governing primary authority. Not legal advice.